With over 22 years of experience in the fitness industry, Guillermo Palmer is a dedicated personal trainer, wellness expert, and self-sabotage coach. His career began as a staff trainer at one of Houston’s premier country clubs, where he honed his skills in fitness training and client motivation. Over time, he transitioned into independent training, managed a wellness center, and later became the first and only general manager at Washington Gym, Houston’s top-rated fitness facility, recognized by Men’s Journal as the nation’s best personal training gym.

Guillermo’s background in psychology, coupled with his extensive experience in the fitness industry, gives him a unique ability to help clients overcome both physical and mental barriers. His holistic approach focuses on mindset, motivation, and behavior change, ensuring that his clients achieve sustainable, long-term results.

In 2020, he founded Palmer Maximum Potential Coaching, where he continues to empower individuals to unlock their full potential through customized fitness and wellness programs. His expertise in self-sabotage coaching allows him to guide clients through challenges that may be preventing them from reaching their goals.

When not working with clients, Guillermo enjoys spending quality time with his wife and three daughters in Houston. His coaching practice is located in the Spring Branch area of Houston.